Written & Curated By The Redd Legend Team

The world of job hunting is changing rapidly, and skilled tradespeople are leading the way by embracing video job listings over old-school, text-based job posts. From plumbers to electricians, carpenters to mechanics, tradespeople find video offers a clearer, more engaging, and more authentic way to explore new opportunities.

Is your business riding the digital wave or stuck in the slow lane? In today’s packed market, eye-catching content isn’t a luxury—it’s the game-changer that puts you miles ahead of the competition. Check out this article to see how you can take the lead!

Your competition is winning—are you? Every day you wait to invest in video is another day your competitors grab attention you could be getting. Clients want to see your expertise, not just hear about it. Let’s make sure your story gets told right.

Transform dirt into dreams, leads into loyal clients, and your business into a brand. At Redd Legend, we turn your expertise into stories that sell you and what you do! You know how to build things; here are 4 ways to build your reach.

Videos aren’t just ads—they’re tools for connection. Read how you can use video to educate, inspire, and onboard clients while strengthening brand loyalty. We want to help trades like yours thrive in the digital age!

Video is more than just a marketing tool—it’s a way to connect with your customers, show off your expertise, and stand out in your industry.

Converting a lead into a relationship requires strategic engagement.

We’re here to bring your vision to life with excellence and passion!

Attract the right people, so you can build the best team.

Storytelling remains irreplaceable despite AI.

‍As business owners, we understand life behind the scenes.

Tough times call for smart moves—Redd Legend is here to help you strategically grow and adapt.

Starting your media and marketing journey can be overwhelming, but these foundational steps will set you up for success.

Building a successful video production strategy is all about nurturing a long-term partnership where consistent communication and collaboration ensure your content evolves with your brand's needs.

What is the purpose of an awareness video?

Video is more valuable than ever.

"You MUST tell your Brand Story™!" screeched the marketing guy. "Ohhh, but wHaT iN tHe F*K does that even MEAN??!?!?" said the business owner, calmly being calm about the whole situation.

Discover Effective Visual Branding with Redd Legend!

Businesses succeed by understanding customer needs, aligning their brand values, and using high-quality video content to build trust and drive growth.

Modern media isn't just about grabbing attention; it's about building authentic connections with your target audience—those who genuinely care about your products and services.

If your business hasn’t embraced the video revolution, it’s time to take action. Don’t let your story fade into the background; let’s work together to create a video that demands attention and drives results.

All of our stories build connections with viewers on different levels. They’re not just ads; they’re art forms that drive sales and build trust with your audience.

Discover the timeless influence of storytelling on human perception and emotion, advocating for companies to leverage their power through high-quality digital content to engage with their audience authentically.

Story-driven visual media helps communicate your brand’s story to the audience you’re trying to reach and serve

Your brand positioning plan is your direct message to your audience about the advantages of choosing your brand.

Do you get the sense there’s more of your audience you could be reaching? Or that you’re simply reaching the wrong people too much of the time? ‍Improving your brand messaging will pierce through the marketing noise and help you more precisely cater to your ideal customers. Here are ten ideas to help you focus in on your brand!

Being stuck in a box is no good. However, it’s not particularly productive to break out of the box if there is no goal—no direction. At Redd Legend, we have focused on creating goal-oriented quality media that will last several years, rather than creating videos that may go viral but will quickly become irrelevant.

If you are not seeing the business growth that you want in a one-year period, the odds are pretty high that your messaging could be better.

How Hyper-Personalization Improves Marketing ROI

Engaging with customers beyond the initial sale through personalized communication, loyalty programs, social media management, and excellent customer service is crucial for increasing customer retention and building a loyal customer base, which can be achieved through story-driven marketing.

Building equity involves increasing the value of an existing asset through improvements or paying down debt, while building in equity is designing a product or service with inherent value for the customer. Both concepts are important for creating a more valuable and successful business, and our team can help you implement them to achieve your business goals.

We are on a mission to crack the code on what capturing your target audience's eye on social platforms can do for your business professionally, authentically, and most importantly ethically.

Filmmakers — learn how to make money and save time while doing what you love. Coming to a screen near you on April 6th...

Oh no, the robots are taking over our jobs like data analysis and writing endless product descriptions, freeing us up to do meaningful work! The horror!

This is a guide for business owners producing their own media.

The way many business owners approach video production for their companies makes “video marketing" ineffective. Here's how to change that.

Redd Legend was founded out of a passion to create a space for artists to thrive. We are obsessed with ethical marketing, the creative process, and results-oriented media.

Communicating your brand's values in a meaningful way directly impacts consumer behavior. Purpose. Opportunity. Competition. Qualification. This is what it takes to find your story.

Everyone who has a job bears a responsibility to do that job with excellence. Excellence requires expertise. The process of becoming an expert is difficult itself, but there are some hacks that can speed up the process.

Here are our top tips for generating engagement online.